The Agent Advantage Weekly #10

Marketing without measuring ROI is like running with your eyes closed. This week’s focus: how to measure, adjust, and maximize your marketing return so you stop guessing and start growing.

🧠 Big Why Booster

Why ROI Matters: Knowing ROI is about freedom — it’s about building a business that supports your life instead of draining your bank account. Agents who measure ROI consistently outperform those who don’t.

🔥 Your Passion is Your Superpower

Your passion fuels your messaging. Ads and campaigns work best when they reflect your authentic story. ROI improves when marketing connects emotionally, not just transactionally.

Do More of This, Less of That

✔️ Do More:

• Tracking cost per lead, cost per closing, client lifetime value.

❌ Do Less:

• Running “spray and pray” ads with no follow-up.

🗣 Script of the Week

Here’s Exactly What to Say:

“Mr./Mrs. Client, for every $1 I spend on marketing your home, I generate $5 in buyer engagement. That’s how I know my system gets results.”

Systems Run Your Business, You Run the Systems

Systemize ROI tracking:

1. Input costs into CRM or spreadsheet.
   
   

2. Track lead source for every inquiry.
   

3. Review monthly → cut/correct campaigns..

📊 Know Your Numbers #, $, % !

Track:

• Cost per lead
  

• Cost per appointment
  

• Cost per deal

• ROI % (Revenue ÷ Costs)

💰 ATM/ALM Top Tip

Adjust your ads weekly: test images, CTAs, and budgets. Small tweaks add up. Don’t wait until Q4 to change a losing campaign.

.

WOW Factor

Educate your audience with posts like:

1. “Did you know not all marketing works? Here’s how we track results.”
   

2. “Every $1 we spend = X views, Y showings, Z offers.”

3. “Smart marketing isn’t about spending more — it’s about spending smarter.”

Download & Go

📥 Download of the Week

Marketing ROI Calculator — track campaigns, leads, costs, deals, and ROI %.

→ Click here to Download!

Your marketing should be an investment, not an expense. Mastering ROI means confidence, smarter spending, and faster growth.

📣Try This! 5 Social Media Templates to Use This Week

Here are 5 social media templates (Consumer-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:

Post 1
“Did you know not all marketing works? I track ROI so you know your home is marketed smarter, not just louder.”
#HomeSelling #SmartMarketing

Post 2
“For every $1 spent, we generate measurable buyer engagement. That’s how we market homes.”
#ListingSuccess #CanadianHomes

Post 3
“Smart marketing = faster sales + better results. Want details? Let’s chat.”
#SellSmart #RealEstateCanada

Post 4
“Marketing your home isn’t about spending more. It’s about strategy, measurement, and results.”
#SmartMoves #HomeSellers

Post 5
“When it comes to marketing homes, I believe in transparency: we measure results.”
#TrustYourRealtor #CanadianSellers

✨ Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.