The Agent Advantage Weekly #12
Networking is more than swapping business cards—it’s about building authentic connections that lead to referrals, repeat clients, and long-term success. In this week’s Agent Advantage Weekly, we’ll show you how to harness local networking power as part of your ALM (Automatic Leads Machine) while fueling your passion for people and community.
🧠 Big Why Booster
Why it matters: Your business grows where your relationships grow. Networking connects you with your community and anchors your reputation as the go-to REALTOR®.
How to apply: Pick one group you genuinely enjoy—sports league, parent association, cultural club—and commit to showing up regularly.
Case study: An agent joined a local running club, added 12 new contacts to their SOI, and earned 2 referrals within 90 days.
Action step: Identify one group you’d happily attend even if it wasn’t “business.”
🔥 Your Passion is Your Superpower
Why it matters: When you engage in groups aligned with your hobbies or values, authenticity shines. Clients feel it.
How to apply: List your top 3 personal interests, then find local groups that match.
Example: Love dogs? Sponsor a local pet adoption day.
Action step: Pick 1 passion-based group this week and introduce yourself.
Do More of This, Less of That
✔️ Do More:
Attend events, add contacts to CRM,
follow up within 48 hours
Stay in touch and send / exchange referrals.
❌ Do Less:
Collecting cards with no action, talking only about yourself.
Action step: Commit to “meeting + follow-up” as a non-negotiable.
🗣 Script of the Week
Here’s Exactly What to Say:
“Hi [Name], it was great meeting you at [Group/Event]. I’d love to stay connected. How’s next week looking for a coffee?”
Action step: Use this script immediately after your next networking event.
Systems Run Your Business, You Run the Systems
Why it matters: Networking fails when follow-up isn’t systemized.
How to apply: Use the Networking Tracker to record: who you met, when you’ll follow up, and the outcome.
Action step: Download this week’s Tracker and add your next 10 contacts.
📊 Know Your Numbers #, $, % !
Why it matters: Measure how many networking connections → contacts → referrals → deals.
How to apply: Track referrals generated and calculate referral conversion rate.
Action step: Set a goal of X new SOI contacts per month from networking.
💰 ATM/ALM Top Tip
Tip: Don’t just join groups—be visible. Sponsor, volunteer, or share expertise. Position yourself as the REALTOR® who gives back.
.
WOW Factor
Why it matters: The fortune is in the follow-up.
How to apply: Send a handwritten thank-you or email recap within 24 hours.
Action step: Prepare 5 pre-written “great meeting you” notes to send after events.
Download & Go
📥 Download of the Week
Networking Tracker – Stay on top of contacts, follow-ups, and referral potential.
This spreadsheet complete with instructions, all the formulas etc will keep you growing your B2B network, which will grow your Net Worth.
Networking Meeting Intro’s etc Kit, Scripts and Follow Up Campaign Tool kit.
Complete Kit with conversations starters, 15 second pitches, FORD examples, 8 in 8 Follow Up Campaign, best practices
The agents who thrive don’t just show up—they follow up. Local networking is your hidden ALM gear. Start small, stay consistent, and let relationships fuel your pipeline.
👉 Download the Networking Tracker and subscribe to Agent Advantage Weekly for more tools, scripts, and Pfanntastic coaching.
Networking is not about selling—it’s about showing up, giving value, and creating genuine relationships. The agent who follows up consistently will always out-perform the one who simply collects cards.
Use this tracker for 90 days and you’ll see your SOI grow, your referral count rise, and your confidence in local community marketing skyrocket.
👉 For even more tools, scripts, templates, and coaching support, connect with Agent Builder Coaching & Peter Pfann to build your Pfanntastic business.
📣Try This! 5 Social Media Templates to Use This Week
Here are 5 social media templates (Consumer-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:
Post 1: “Excited to see everyone back at school events this week! What’s your favorite community tradition?”
Image: Family at school fair.
Post 2: “Supporting local groups = supporting neighbors. Have you discovered [community group] yet?”
Image: Group volunteering photo.
Post 3: “Networking isn’t just for business—it’s about community. What local events are you most looking forward to this fall?”
Image: Fall community fair.
Post 4: “Coffee chats are the best way to connect. Who’s your favorite local café?”
Image: Warm coffee shop vibe.
Post 5: “Community = connection = trust. That’s why we love being part of [City].”
Image: Town center or local landmark.
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
