The Agent Advantage Weekly #13 - 🎃 Fall Marketing Calendar: Boost Your Listings & Leads This Season
🧠 Big Why Booster - Why Halloween Matters in Real Estate
Fall is a season of transition: leaves change, routines settle after back-to-school, and homeowners start planning for winter. For REALTORS®, this is the perfect window to stay visible and strengthen client relationships. Halloween provides a lighthearted, family-oriented event that lets you show up in your community without being salesy.
By embracing a seasonal calendar, you position yourself as the go-to agent who’s plugged into the community. That visibility turns into trust, and trust turns into future business.
Case Example: An agent who hosted a simple pumpkin-pickup event at their office saw over 40 families stop by. Two turned into buyer clients within 60 days, and one listing referral followed in the spring.
Action Step: Commit to one Halloween marketing action this week — whether it’s mailing a spooky postcard, running a costume contest, or simply dropping branded treat bags to your SOI.
🔥 Your Passion is Your Superpower - Adding Fun to Your Business
Clients don’t just remember what you did for them — they remember how you made them feel. Lean into the season. If you’re passionate about decorating, baking, or community events, fold that energy into your marketing.
Halloween lets you be playful. Branded candy bags, “guess the candy corn jar” contests, or a haunted open house can show your clients you’re approachable, relatable, and community-minded.
Case Example: One REALTOR® dressed up as a “Super REALTOR®” and greeted trick-or-treaters at their farm area with candy and business cards. The next week, they received three calls from neighbours saying, “We had to reach out — your costume and candy were the talk of the block!”
Action Step: Pick one personal passion (costumes, crafts, food, family) and connect it to your SOI touches this October.
Do More of This, Less of That – Seasonal Touches That Work
✔️ Do More:
Community or school partnerships (e.g., candy drive, costume parade).
Personal touches (hand-delivered pumpkins, branded candy bags).
Digital campaigns with contests (e.g., “Best Costume” photo contest).
❌ Do Less:
Generic newsletters with no seasonal relevance.
Sales-heavy posts (“Buy now before the snow!” without context).
Waiting until November — you’ll miss the energy of the season.
Case Example: An agent cut back on random paid ads and reinvested into a “Pumpkin Pop-By.” For less than $200, they touched 50 households and secured two CMA appointments. ROI: off the charts.
Action Step: Circle one area in your fall marketing to stop doing, and double down on one seasonal, relationship-building activity.
🗣 Script of the Week – Inviting Clients to a Halloween Event
Phone Script Example:
“Hi [Name], it’s [Agent]. I just wanted to give you a quick invite — we’re hosting a fun Halloween [pumpkin pop-by / kids’ costume contest / treat bag pickup]. It’s a great chance to stop by, say hi, and grab a little something seasonal. Can I count on seeing you?”
Email/SMS Variation:
👻 “No tricks, just treats! Stop by [location] on [date] for our Halloween giveaway. Family + friends welcome!”
Action Step: Use this script to invite at least 10 SOI contacts this week.
Systems Run Your Business – Calendar + SOP
A seasonal calendar is your safety net. Without it, you’ll scramble last minute. This week’s download gives you a step-by-step SOP to plan and execute Halloween touches:
Week 1 (Oct 1–7): Promote event.
Week 2 (Oct 8–14): Prep giveaways + confirm supplies.
Week 3 (Oct 15–21): Launch social campaign + email invites.
Week 4 (Oct 22–31): Host event, follow up, share photos.
Case Example: An agent using the Fall SOP went from “random pop-bys” to a fully documented system that could be repeated every year, freeing up time and reducing stress.
Action Step: Download the SOP + Calendar and block your activities in your CRM or Google Calendar today.
📊 Know Your Numbers – Event Tracking
It’s not just about doing the event — it’s about tracking results. Count:
How many invites sent.
How many attended or responded.
Conversations had.
Leads generated.
Even if the ROI isn’t immediate, you’ll know if this campaign builds your pipeline.
Case Example: An agent tracked 75 invites → 30 attendees → 8 conversations → 2 CMA appointments. Without tracking, they wouldn’t have known how powerful the event was.
Action Step: Add an “Event Tracking” tab to your CRM or use this week’s template.
💰 ATM/ALM Top Tip – Leverage Giveaways for Lead Gen
A pumpkin giveaway or contest can easily become a lead magnet. Ask participants to register online, tag friends, or drop their email to enter. That grows your database and builds new conversations.
Case Example: A REALTOR® used a “Guess the Candy Corn” jar at an open house. To enter, attendees provided contact info. They followed up with every participant, securing one buyer client within 30 days.
Action Step: Pick one giveaway format and ensure it requires light participation (RSVP, email entry, tag a friend).
WOW Factor – Memorable Halloween Touches
Clients will remember how you surprised them. Ideas:
Deliver branded candy bags to top SOI clients.
Sponsor a school or neighbourhood pumpkin-carving contest.
Post family-friendly costume tips on social media.
Case Example: An agent donated glow sticks with their logo to kids for Halloween night. Parents loved the safe, thoughtful gift — and the agent got tagged on Instagram multiple times.
Action Step: Add one WOW touch to your event or campaign.
Download of the Week – Your Toolkit
📋 Fall Marketing SOP (step-by-step checklist).
📅 Fall Marketing Calendar (Halloween edition).
🗣️ Scripts + Objection Handlers.
📉 Price Reduction Dialogues for sluggish markets.
Action Step: Download, print, and schedule — don’t just save it to your desktop.
The fall market can feel slower, but that makes visibility and relationships even more important. Halloween gives you the chance to show up, spread joy, and keep your pipeline moving — even in a cooling market.
“Don’t wait for opportunity. Create it — even if it looks like a pumpkin.” 🎃
Why didn’t the skeleton buy the house?
Because he didn’t have the guts. 🦴
📣Try This! 5 Social Media Templates to Use This Week
Here are 5 social media templates (Halloween-Focused) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:
1. Trick-or-Treat Safely
Caption:
🎃 “Halloween is around the corner! Here are 3 quick tips for a safe, spooky night:
1️⃣ Light your walkway.
2️⃣ Keep pets safe indoors.
3️⃣ Double-check candy.
👻 Stay safe & have fun!”
Hashtags: #HalloweenSafety #TrickOrTreatTips #SafeHalloween
2. Haunted Housing Market?
Caption:
👻 “Is the market feeling spooky? Don’t be afraid — I’ve got the tricks (and treats 🎃) to help you buy or sell with confidence this fall.”
👉 Message me for your personalized market update!
Hashtags: #Halloween2025 #SpookyMarket #RealEstateMadeEasy
3. Candy & Connections
Caption:
🍬 “Halloween is about community, fun, and sweet surprises. Just like real estate — the right touches create lasting connections. 🍂
Thinking about buying or selling? Let’s make your move a treat, not a trick.”
Hashtags: #HalloweenHomes #TreatYourself #RealEstateConnections
4. Fall Contest Fun
Caption:
🎁 “🎃 Halloween Giveaway! Win a pumpkin spice gift basket 🧡 To enter:
1️⃣ Like this post.
2️⃣ Comment your favourite Halloween tradition.
3️⃣ Bonus: Tag a friend!
Winner announced Nov 1.”
Hashtags: #HalloweenContest #FallFun #PumpkinGiveaway
5. Market Timing — No Tricks, Just Treats
Caption:
🍂 “Thinking of selling this fall? Don’t wait until the market gets colder than a haunted house. 👻 Now is the time to price smart & stand out.
👉 Let’s talk about your selling strategy.”
Hashtags: #Halloween2025 #FallSellingTips #CanadianRealEstate
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
