The Agent Advantage Weekly #14 - Turning Thanksgiving Gratitude into Referrals
🧠 Big Why Booster
Thanksgiving is about gratitude, and gratitude in business is about connection. For REALTORS®, this is one of the easiest, most natural moments in the year to reach out to your sphere of influence (SOI). Why? Because clients expect a greeting, but they rarely expect a meaningful, personal thank-you. Leading with gratitude creates freedom in your business—because the deeper your relationships, the less you depend on cold leads or advertising to grow.
How to Apply: Schedule 30 minutes each day this week to call or message 5–10 clients with a simple thank-you.
Mini Case Study: An agent in Ottawa reported that after making 22 gratitude calls last Thanksgiving, 3 referrals came in within a week.
Action Step: Write down your top 25 SOI names and commit to a call, card, or small touch this week.
Benefit: Builds security and future income by ensuring your SOI knows they matter.
🔥 Your Passion is Your Superpower
Your passion fuels your practice. If your passion is people, then showing gratitude is the most authentic way to express it. Thanksgiving gives you the perfect opportunity to show clients that you care beyond contracts and closings.
How to Apply: Choose the channel that feels most natural to you—phone, handwritten notes, or doorstep pop-bys. If you enjoy writing, focus on heartfelt notes. If you thrive on conversations, prioritize calls.
Example: A Vancouver REALTOR® who loves baking dropped off mini pumpkin loaves with handwritten thank-you notes. The gesture was inexpensive but unforgettable.
Action Step: Ask yourself: “What is one thing I genuinely love to do that could be expressed as a Thanksgiving touch?”
Benefit: Clients experience your authenticity, which builds loyalty.
Do More of This, Less of That
✔️ Do More:
Intentional gratitude touches that are warm and personal.
❌ Do Less:
Mass, generic email blasts that sound automated and impersonal.
How to Apply: Focus 80% of your effort on high-quality personal touches and 20% on scalable touches (like a Thanksgiving email newsletter).
Mini Case Study: An agent in Calgary switched from generic postcards to handwritten notes with a fall tea bag tucked inside. Cost per touch: $1.50. ROI: 3 referrals over 60 days.
Action Step: Swap one mass marketing piece this week for a personal, WOW-factor touch.
Benefit: Stronger relationship equity = long-term referrals.
🗣 Script of the Week
Here’s a simple gratitude call script:
“Hi [Name], it’s [Your Name]. I just wanted to call and say Happy Thanksgiving! I’m so grateful for you and the trust you’ve shown me. It means a lot. If there’s ever anything I can do for you, please don’t hesitate to reach out.”
How to Apply: Keep it short, warm, and authentic. Your tone of voice is more important than perfect words.
Mini Case Study: A Toronto REALTOR® made 15 Thanksgiving calls in 2 hours. Result: 2 referrals and one listing consultation.
Action Step: Call at least 5 people today.
Benefit: Simple calls = meaningful impressions.
Systems Run Your Business
Systems make gratitude scalable. Create a Thanksgiving SOP that you can repeat annually.
How to Apply: Outline the process in your CRM—generate SOI list, print thank-you note templates, schedule 2 days for calls, log results, and set reminders for follow-up.
Example: An agent in Halifax created a “Holiday Touch SOP” in her CRM, so every fall she automatically has her SOI segmented and her call list ready.
Action Step: Build your Thanksgiving SOP this week—write down the 5 steps and assign each in your CRM.
Benefit: Repeatable, scalable, stress-free gratitude campaign.
📊 Know Your Numbers
Track your Thanksgiving outreach. Numbers tell the story of what’s working.
How to Apply: Track how many calls you made, how many answered, and how many conversations resulted in referrals or future appointments.
Example: An Edmonton agent tracked 40 Thanksgiving calls → 22 answered → 5 referrals. That’s a 12.5% referral rate.
Action Step: Create a simple spreadsheet or CRM field called “Thanksgiving Touch 2025.” Record every contact.
Benefit: Knowing your ROI keeps you accountable and sharp.
💰 ATM/ALM Top Tip
Turn your Thanksgiving touch into a lead machine (ALM) by always including a light referral ask.
How to Apply: End your call with: “If you know anyone thinking about moving this fall, I’d be grateful if you’d connect us.”
Example: A REALTOR® in Winnipeg added this one line and picked up a referral from a neighbour of a past client.
Action Step: Add the referral ask to your script.
Benefit: Transforms gratitude into lead generation without being pushy.
WOW Factor
A WOW touch is a personal, memorable gesture.
How to Apply: Drop by with a small pumpkin pie, hot apple cider mix, or a handwritten gratitude card. Add one personal detail you remember about the client.
Mini Case Study: A REALTOR® in Victoria delivered cider packs to 10 families. One week later, she had 2 new listings from referrals.
Action Step: Choose one WOW touch you’ll execute this weekend.
Benefit: Creates emotional connection and sets you apart.
Download of the Week – Your Toolkit
The Thanksgiving Touch Kit includes:
Gratitude call scripts
Email templates
Handwritten note template
Pop-by idea list
SOI tracking sheet
How to Apply: Download and customize with your own brand colours and personal message.
Action Step: Grab the kit, pick 2 tools you’ll use immediately.
Benefit: Saves time, makes your touch campaign easy.
Gratitude is contagious. When you show it, clients feel it—and they remember you when someone in their circle mentions real estate. Don’t overthink this week: just pick up the phone, write the note, or make the pop-by.
“Gratitude turns what we have into enough.” – Anonymous
Q: Why don’t real estate agents ever get lost on Thanksgiving?
A: Because they always know where the “plots” are!
Action Step: Before Sunday, make at least 5 gratitude calls.
Benefit: Strengthens SOI ties, generates referrals, and positions you as the go-to agent in your market.
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
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You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
