The Agent Advantage Weekly #3 

July 23, 20254 min read

the agent advantage weekly
agent advantage weekly #3

Big Why Boost — “What If You Could Work Less & Earn More?”

Welcome to Week 3 of Agent Advantage Weekly. This week we’re pulling back the curtain on how systems are your best friend — especially in the summer when distractions peak and consistency wobbles. Great agents don’t do more — they do the right things reliably. Let’s turn your to-do list into a done-for-you list.

"Systems run the business — people run the systems." – Michael Gerber

Custom HTML/CSS/JAVASCRIPT

Do More of This, Less of That

The System Edition

do more

✔️ Do More:

  • Schedule time blocks for lead follow-up

  • Use checklists for buyers, listings, marketing

  • Track time for 3 days to spot time-wasters

Do Less:

  • Winging it every day

  • Juggling every platform manually

  • Hoping your memory remembers everything


SOP Smart Tip

"Red Light / Green Light” for Your Workday

stoplight

Use this system to boost productivity:

🟢 Green Light (Action Time):

  • 9–11am: Lead Gen / Follow-up

  • 11–1pm: Showings / Appointments

  • 2–3pm: Admin / Prep

🔴 Red Light (Stop Doing):

  • Email scrolling before 10am

  • Checking market stats during prospecting time

  • Overthinking videos instead of posting them

Want this as a printable? ✅ We’ve included a downloadable visual SOP page.


Script of the Week — System Intro to Clients

Here’s Exactly What to Say:

“One thing my clients love is how simple I make the process.
I follow a 5-step system for listings so nothing gets missed and you’re always in the loop. Want a peek at the checklist I use to make it stress-free?”

🎯 Great for: listing presentations, follow-ups, or social proof conversations.


ATM Top Tip — The 3-Part Listing Launch Checklist

Use this 3-point system before any listing goes live:

  1. ✅ Pre-market buzz: teaser post or Coming Soon email

  2. ✅ Launch Day Plan: activate MLS, boost on socials, open house schedule

  3. ✅ 72-Hour Check-In: call seller, review feedback, pivot strategy if needed

Systems build confidence — in you, and in your client’s eyes.


ATM Top Tip — The 3-Part Listing Launch Checklist

checklist

3 Systems That WOW Sellers:

  • 💬 Weekly check-ins via text (preset reminder)

  • 📝 Weekly activity report via Google Doc

  • 🎥 Short weekly video update (use Loom)

    🎯 Tip: Give this process a name like:
    “The Pfanntastic Listing Client Concierge”


Download & Go

✅ Download of the Week:
"
Red Light / Green Light Productivity Tracker”
+
Listing Launch Checklist Template

Click here to Download!


Hey there, system superstar! If this week’s edition helped clear mental clutter,

let’s keep the momentum going.

✅ Use your Red Light/Green Light routine
✅ Run your listings with the 3-step launch
✅ Introduce your systems to your clients
✅ Forward this to one other agent who needs a little calm in their chaos.

Want help setting up your SOPs? Book your free clarity call with Peter.


📣Try This! 5 Social Media Templates to Use This Week

Here are 5 social media templates you can share to stay visible, build trust, and spark conversations with your sphere and farm area:

1. ✅ “Want Less Stress When Selling?”

Caption:
I follow a simple 5-step system to make listing your home smooth, safe, and successful — from start to sold.
Want a sneak peek at how it works? DM me the word
SIMPLE 💬


#RealEstateSystems #LessStressMoreSuccess

2. 🟦 “How I Keep Clients in the Loop (Without Annoying Them)”

Caption:
Weekly updates. Real feedback. Quick pivots.
That’s the Pfanntastic difference 💡
Want updates without the overwhelm? Ask me how I manage it all with one system.

3. 🛑 “If It’s Not In My System, It Doesn’t Happen”

Caption:
My clients get results because I follow systems — not guesswork.
Want in on the process that gets homes sold even in a shifting market?
📩 Let’s chat this week.

4. 🟢 “The 3 Things I Do Before Every Listing Launch”

Caption:
Before your home even hits the market, here’s what I do to create instant buzz:

  1. Teaser post 📸

  2. Launch boost 🚀

  3. 72-hour review ✅

Want to see how it works? Just ask!

5. 📆 “Red Light, Green Light — Realtor Edition”

Caption:
Red = Distractions.
Green = Money-making moves.
I follow a productivity system that keeps my focus clear and my clients happy.
Need help tuning up your timeline before fall? DM me 📬

swipe post ideas


peter pfann

Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.


abc

A real estate professional and a coach.

Peter

A real estate professional and a coach.

Youtube logo icon
Back to Blog