The Agent Advantage Weekly #4
Your Business Doesn’t Run on Luck — It Runs on Numbers
Halfway through the year is the perfect time to pause and check your business dashboard.
Most agents run on “hope” instead of math — but when you know your numbers, you know exactly what to fix and where to focus.
📊 Big Why Connection:
Numbers are your navigation system. They keep you from drifting off course.
“What gets measured gets managed — and what gets managed gets improved.”
Do More of This, Less of That
Numbers Edition
✔️ Do More:
Tracking leads & source (SOI, online, referrals)
Reviewing conversion ratios monthly
Setting clear activity goals (calls, appointments, offers)
❌ Do Less:
Guessing income targets
Ignoring low conversion sources
Waiting until December to review results
SOP Smart Tip
The 4 Key Numbers Every Agent Must Know
The 4 Core Numbers:
Leads Generated (Where are they coming from?)
Appointments Set (Are you booking enough?)
Contracts Signed (Conversion health check)
Closed Deals (Real income reality)
🎯 Action:
Add these to a simple monthly scorecard.
Script of the Week — Seller Price Reality Check With Stats
Here’s Exactly What to Say:
“Mr. Seller, I track every property in your area.
In the past 60 days, homes that sold were priced within 3% of fair market value and were on the market an average of 14 days.
Homes priced higher? They’re still sitting.
My goal is to put you in the first group, not the second.”
🎯 Use: Listing presentations, price reduction meetings, CMA reviews.
ATM Top Tip — Forecasting Your Fall Inventory
Use this 3-point system before any listing goes live:
Review year-to-date closings and pipeline
Identify gaps to hit your annual goal
Reverse engineer: appointments → listings → closings
Example:
Annual Goal = $100K GCI
Average deal = $10K commission
You need 10 deals total. If you’ve closed 4, you need 6 more.
WOW Factor — Using Market Reports to WOW Clients
3 Ways to WOW with numbers:
Monthly Market Snapshot: 1-page infographic for SOI
Quarterly Market Call: Quick check-in call to discuss numbers
Custom CMA Review: Position yourself as their “personal economist”
🎯 Pro Tip: Package your CMA + Market Report with your branding.
Download & Go
✅ Download of the Week:
Monthly KPI Tracker (Leads, Appointments, Deals) → Click here to Download!
Branded Market Snapshot Template → Click here to Download!
Your numbers aren’t scary — they’re your map.
When you know your conversion rate, your pipeline, and your activity goals, your business becomes predictable, scalable, and less stressful.
✅ Track your 4 Core Numbers
✅ Share market reports to WOW your clients
✅ Adjust now, don’t wait until December
📣Try This! 5 Social Media Templates to Use This Week
Here are 5 social media templates (Agent-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:
1. “Mid-Year Home Value Check”
Caption:
🏡 Halfway through the year — do you know your home’s current value?
Markets shift every few months. Rates, sales prices, and buyer demand all impact what your home is worth.
📊 I can send you a free, no-obligation Market Snapshot so you know exactly where you stand.
💬 Comment “VALUE” or DM me to get yours.
Hashtags:
#HomeValue #MarketUpdate #RealEstateTips #KnowYourValue #CanadianRealEstate #MidYearCheckup
2. “Thinking of Selling Before 2025 Ends?”
Caption:
Selling in the fall or winter? 🍂❄️
The best-prepared homes get the best offers.
Right now is the perfect time to:
✅ Plan updates & repairs
✅ Schedule professional photography
✅ Review pricing strategy
💬 Message me for my Pre-Sale Prep Guide (free for friends & clients).
Hashtags:
#ThinkingOfSelling #FallRealEstate #CanadianHomes #SellSmart #HomeSellingTips
3. “Rates, Prices, and Opportunities”
Caption:
📈 Mortgage rates and market activity have shifted since January.
This creates opportunities for both buyers and sellers.
Are you:
Looking to upgrade?
Thinking of downsizing?
Exploring investment properties?
📬 DM me for my July Market Update to see how this impacts you.
Hashtags:
#MortgageRates #CanadianHousingMarket #RealEstateOpportunities #MidYearUpdate #MarketNews
4. “Thinking About Renovating?”
Caption:
💡 Planning a renovation before selling or refinancing?
Not all upgrades bring the same return on investment.
📊 I can help you prioritize:
✅ Which updates add the most value
✅ What buyers are looking for right now
✅ What to skip to save money
💬 DM me for my Renovation ROI Guide (mid-2025 edition).
Hashtags:
#RenovationROI #CanadianHomeowners #HomeImprovement #ValueBoost #SellingTips
5. “Thinking About 2026 Moves?”
Caption:
It’s never too early to plan your next move. 🗓️
Whether you’re buying, selling, or investing in 2026…
✅ The best strategies start months in advance.
✅ The fall market can set you up perfectly for next year.
💬 DM me to set up your free 2026 Planning Call now.
Hashtags:
#FutureMoves #CanadianRealEstate #NextHome #MoveSmart #PlanAhead
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
