The Agent Advantage Weekly #6
🧠 Big Why Booster
Fall is short — and that’s what makes it powerful. Buyers who enter the market now usually have clear deadlines: before school changes, before holidays, or before weather changes. If you master fall buyer lead generation, you can finish your year strong and start the next with momentum.
Action Step: Identify 3 reasons why a buyer must buy this fall, and use them in all your marketing.
🔥 Your Passion is Your Superpower
If you genuinely enjoy helping buyers find their perfect home, your enthusiasm will shine through in every conversation. Fall buyers are often nervous about timing — your passion can reassure them that it’s possible.
Action Step: Record a short 30-second selfie video on why fall is a great time to buy. Post it everywhere.
Do More of This, Less of That
✔️ Do More:
Targeted ads, lead magnets, personal follow-up.
❌ Do Less:
Generic “Now’s a great time” posts with no CTA.
Action Step: Audit your last 10 posts — highlight ones that had engagement, drop ones that didn’t.
🗣 Script of the Week
Here’s Exactly What to Say:
"Hey [Name], quick question — with the market shifting this fall, have you thought about whether buying before year-end could save you money? I’ve got a free Fall Buyer’s Guide I can send you — want me to send it over?"
Systems Run Your Business, You Run the Systems
Your ALM should be fully automated — lead capture form, thank-you email with the guide, and follow-up drip campaign. No manual sending.
Action Step: Check your CRM — is your fall campaign loaded and live?
📊 Know Your Numbers #, $, % !
Track:
Number of leads captured from your magnet.
Cost per lead.
Conversion % to appointment.
Action Step: Create a 4-week tracking sheet for your fall campaign.
💰 ATM/ALM Top Tip
Pair your lead magnet with a WOW giveaway — example: “Enter to Win a $100 Fall Décor Gift Card When You Download the Fall Buyer Guide.”
WOW Factor
Small seasonal giveaways make your brand memorable. People share and talk about them, extending your reach.
Download & Go
📥 Download of the Week
Fall Buyer Lead Magnet Checklist + Scripts + Objection Handling Toolkit.
The fall market doesn’t wait — your lead machine shouldn’t either. Focus, follow up, and finish the year strong.
👉 Download your toolkit now.
📣Try This! 5 Social Media Templates to Use This Week
Here are 5 social media templates (Agent-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:
Post 1:
"Thinking about buying before year-end? 🍁
Now might be the perfect time. Ask me why.
#FallHomeBuying #LocalMarketInsights"
Post 2:
"🏡 Fall Buyer’s Guide — free copy available now.
Your questions answered. Your move made easier.
#HomeBuying #FallRealEstate"
Post 3:
"Rates, prices, and timing — why this fall might surprise you.
DM me for a quick 2-minute insight.
#RealEstateTips #FallMarket"
Post 4:
"Your dream home might be waiting… before the snow falls. ❄️
Let’s talk.
#HomeGoals #FallBuyer"
Post 5:
"Fall Giveaway 🎁 — get my free buyer’s guide & a chance to win $100 Fall Décor Gift Card!
#Giveaway #HomeBuying"
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
