The Agent Advantage Weekly #7
🧠 Big Why Booster
Why do some agents get referrals for life while others don’t? The secret isn’t just the home — it’s how the final stretch feels. Clients rarely remember MLS searches, but they always remember closing day. A flawless close cements your reputation.
Action Step: Write down 3 ways you want your clients to feel during closing week, and build your SOP around that.
🔥 Your Passion is Your Superpower
If you genuinely care about client peace of mind, it will show. Passion fuels patience, and patience is everything when guiding stressed-out buyers or sellers through final signatures and inspections.
Case Example: One agent shared how she personally dropped off a moving day essentials kit — her clients still refer her 3 years later.
Action Step: Identify 1 WOW act you can repeat every closing.
Do More of This, Less of That
✔️ Do More:
Early communication, organized updates, proactive checklists.
❌ Do Less:
“I’ll get back to you,” scrambling, last-minute document chases.
Action Step: Draft 3 “standard update texts” you’ll send at set milestones.
🗣 Script of the Week
Here’s Exactly What to Say:
"Hey [Client], we’re entering the final week before closing. Here’s what you can expect: [3 steps]. My goal is to make this smooth and stress-free. I’ll keep you updated at every step — you don’t need to worry about a thing."
Systems Run Your Business, You Run the Systems
Create an ATM-style Pre-Closing SOP:
T–14 days: Final lender check.
T–7 days: Confirm with lawyer/notary.
T–3 days: Final walkthrough scheduled.
T–0: Keys, photos, gift.
Action Step: Enter these dates into your CRM so reminders fire automatically.
📊 Know Your Numbers #, $, % !
Track contract-to-close time:
Average days from accepted offer → keys.
% of closings delayed.
% of deals lost at the finish line.
Action Step: Look at your last 10 closings — how many closed on time?
💰 ATM/ALM Top Tip
Turn your Pre-Closing SOP into an ATM system: client updates, reminders, WOW moments — all repeatable and automated in your CRM.
WOW Factor
Clients expect chaos. Deliver calm. A simple WOW: send a “What to Expect This Week” guide + a branded gift (wine, plant, essentials kit). This is the story they’ll tell friends later.
Download & Go
📥 Download of the Week
Clients expect chaos. Deliver calm. A simple WOW: send a “What to Expect This Week” guide + a branded gift (wine, plant, essentials kit). This is the story they’ll tell friends later.
Closings are the finish line of the race — but also the start line of future referrals. Systemize the finish to protect your reputation and multiply your business.
👉 Download your toolkit now.
📣Try This! 5 Social Media Templates to Use This Week
Here are 5 social media templates (Agent-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:
Post 1:
"Closing day should feel exciting — not stressful.
Here’s my Pre-Closing Checklist to guide you. DM me for a copy!
#ClosingDay #HomeSweetHome"
Post 2:
"3 days before closing = final walkthrough day!
I’ll be with you every step to make it smooth.
#BuyingAHome #CanadianRealEstate"
Post 3:
"Wondering what to expect the week before you get your keys?
Ask me for the Pre-Closing Guide.
#FirstTimeHomeBuyer #ClosingPrep"
Post 4:
"No surprises. No stress. Just keys in hand.
That’s how we do closings.
#RealEstateDoneRight"
Post 5:
"Clients say the last week before closing can be the scariest.
I make it the easiest.
DM me to see how.
#ClosingSuccess #HomeJourney"
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
