The Agent Advantage Weekly #8

September is a natural restart point. Families are back from vacations, kids are in school, and homeowners are reorganizing their lives. It’s the perfect time for agents to reconnect, deliver value, and create opportunities.

🧠 Big Why Booster

Back-to-school is symbolic of fresh starts. As agents, we can leverage this energy to reset our business pipeline. A simple seasonal touch shows you care about more than transactions — you care about people’s lives.

🔥 Your Passion is Your Superpower

Passionate agents don’t just sell houses — they build community. Show your superpower by adding value this season: sponsor a school drive, share homework hacks, or simply check in. Clients remember heart.

Do More of This, Less of That

✔️ Do More:

• Personal notes, seasonal campaigns, focused SOI calls.

❌ Do Less:

• Generic “hope you’re well” emails.

🗣 Script of the Week

Here’s Exactly What to Say:

"Hey [Name], hope your September is off to a great start. With everyone back into routines, I wanted to check in — how’s your home working for you now that school’s back in session?"

Systems Run Your Business, You Run the Systems

Set up a September Prospecting Plan SOP:

• Week 1: Send WOW note or gift.
  

• Week 2: Run ALM campaign.
  

• Week 3: SOI calls with script.

• Week 4: Forecast pipeline.

📊 Know Your Numbers #, $, % !

Forecast:

• # of leads generated from the ALM campaign.
  

• % of SOI re-engaged.

• Projected Q4 closings.

💰 ATM/ALM Top Tip

Run a Back-to-School ALM campaign: downloadable guide (“Making Your Home School-Friendly”), paired with a giveaway like a family dinner gift card.

WOW Factor

Send a Back-to-School Note with a Starbucks card for “First Week Back Coffee on Me.” Small gestures = big loyalty.

Download & Go

📥 Download of the Week

Back-to-School Client Touch Kit this includes a giveaway template: Note templates, campaign ideas, scripts, tracking sheet.

→ Click here to Download!

September resets are golden opportunities. Don’t miss them — be the agent who shows up when others go quiet.

📣Try This! 5 Social Media Templates to Use This Week

Here are 5 social media templates (Client-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:

Post 1
“Back-to-School = Back to Routine. Is your home still working for you this fall?”
DM me for a quick check-in.
#BackToSchool #HomeGoals

Post 2
School drop-offs, homework, busy schedules — does your house still fit your lifestyle? Let’s chat about options.
#CanadianRealEstate #LifeChanges

Post 3
🍁 Fall is around the corner — want to know what your home could sell for in this market?
Message me for a quick update.
#FallMarket #HomeValues

Post 4
Need more space for homework & family time? I can help you explore options before the holidays.
#BackToBusiness #HomeBuying

Post 5
🎁 Back-to-School Giveaway! Enter by requesting your free Fall Home Guide.
#Giveaway #CommunityFirst

✨ Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.