At Agent Builder Coaching, we envision a real estate industry where every agent—new or seasoned—has the tools, support, and clarity they need to thrive. We believe in creating financial independence, not just earnings—and a business life agents love.
Too many talented agents struggle without support and clarity. ABC was founded to change that.
We exist to bridge the gap between potential and performance, empowering agents with proven strategies, expert guidance, and unwavering encouragement to build sustainable and rewarding careers.
Our services and programs are designed to meet agents wherever they are on their journey:
One-on-One Coaching
Personalized sessions focused on your unique strengths, challenges, and goals—whether you're launching your business, growing a team, or scaling operations.
Group Coaching & Mastermind Programs
Regular cohort-based sessions that provide a powerful mix of instruction, accountability, shared strategies, and community learning.
The 7 Essentials to Real Estate Sales Success
A signature framework of core systems, tools, and actions that help agents attract leads, convert clients, and stay consistently profitable.
Templates, Resources & Real-World Playbooks
Time-tested documents, scripts, checklists, and marketing tools that simplify daily operations and elevate results.
Membership Community & Newsletter
Ongoing support, fresh insights, and motivation through our Agent Advantage Weekly newsletter and community of fellow agents committed to growth.
We go beyond coaching. At ABC, you gain a trusted partner committed to your success:
Clarity: We help you define clear goals, identify your path forward, and stay focused on priorities.
Support: We hold you accountable, boost confidence, and help you overcome plateaus and challenges.
Tools & Process: We equip you with proven systems that streamline operations and deliver consistent results.
Real-World Experience: Our foundation is built on Peter Pfann’s nearly four decades in real estate, his leadership story with eXp Realty, and a legacy of helping agents transform their businesses.
With nearly 40 years in Canadian real estate—as an agent, broker, mentor, and coach—Peter brings practical, battle-tested wisdom and a heart for helping others succeed. As the first Managing Broker for eXp Realty in British Columbia, he grew the business from 4 agents to over 1,500 within five years. His approach blends accountability, real-world strategies, and genuine encouragement.
Peter’s journey with eXp Realty is central to our approach. The brokerage’s model—embracing innovation, collaboration, and freedom—aligns perfectly with ABC’s mission. Whether you're an agent, team leader, or brokerage owner, joining forces with eXp through ABC offers unmatched opportunity, technology, and support.
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