The Agent Advantage Weekly #9

Your past clients are your most valuable leads. They already know, like, and trust you. This week we dive into how to retarget your past clients using systems, scripts, and WOW touches.

🧠 Big Why Booster

Why chase strangers when the best deals are right in your database? Retargeting past clients saves money, builds loyalty, and gives you referrals.

🔥 Your Passion is Your Superpower

Show your passion for service by checking in, not selling. Position yourself as a trusted partner in their ongoing journey, not a one-time salesperson.

Do More of This, Less of That

✔️ Do More:

• Notes, personalized calls, milestone check-ins.

❌ Do Less:

• Generic newsletters that feel impersonal.

🗣 Script of the Week

Here’s Exactly What to Say:

“Hi [Name], I was just thinking about you as I update my client files. How’s the house treating you these days?”

Systems Run Your Business, You Run the Systems

Build a Client Retargeting SOP:

1. Quarterly check-in system.
   
   

2. Anniversary emails.
   

3. Social media tags & updates.

📊 Know Your Numbers #, $, % !

Track:

• of past clients contacted.
  

• % who engage or respond.

• of referral opportunities gained.

💰 ATM/ALM Top Tip

Set up a Past Client ALM Campaign: automated emails + texts paired with seasonal WOW touches (fall note, pumpkin spice gift card, etc.).

.

WOW Factor

Handwrite a note with a $5 coffee card:
“Enjoy a coffee on me! Thinking of you this fall.”

Download & Go

📥 Download of the Week

Retargeting Toolkit:

• 5 scripts
  

• Email template
  

• Retargeting checklist

• Tracking sheet
  → Click here to Download!

Your database is a goldmine. Nurture it, and you’ll never have to chase cold leads again.

📣Try This! 5 Social Media Templates to Use This Week

Here are 5 social media templates (Consumer-Facing) you can share to stay visible, build trust, and spark conversations with your sphere and farm area:

Post 1
“Thinking about your home this fall? I’d love to hear how it’s working for you.”
DM me anytime.
#HomeGoals #CanadianRealEstate

Post 2
It’s been a year since you moved — how’s the home treating you?
Let’s catch up!
#YourRealtorForLife

Post 3
🍁 Fall’s a perfect time to refresh your plans. Want a quick market update?
Message me.
#FallMarket #HomeUpdate

Post 4
Grateful for past clients who trust me — your referrals mean the world!
Always here to help.
#ClientAppreciation

Post 5
☕ Coffee’s on me this fall — just reach out for your personalized update.
#CommunityFirst

✨ Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.