The Agent Advantage Weekly #15 - Halloween Event Playbook for REALTORS

🧠 Big Why Booster

Why it matters: Every event you host should align with your Big Why—the deeper reason you’re building a real estate business (freedom, security, income, legacy). Halloween is a chance to connect your professional goals with community fun.

How to apply: Ask yourself: How does this event serve my Why? If your Big Why is financial independence, use the event to build your database. If it’s legacy, make it a fundraiser for a local cause.

Mini case/example: An agent in Victoria hosted a Pumpkin Bash, collected food donations for the local food bank, and grew their SOI by 63 new contacts.

One action step this week: Write down your Big Why and tie your Halloween event back to it.

Benefit: Creates motivation and meaning beyond the event itself.

🔥 Your Passion is Your Superpower

Why it matters: People connect with authenticity. If you love Halloween, your enthusiasm will fuel energy and engagement.

How to apply: Lean into your strengths—love decorating? Create an over-the-top pumpkin display. Enjoy hosting? Run a spooky trivia night.

Mini case/example: A Nanaimo REALTOR® who adores baking hosted a Halloween cookie-decorating contest at their office. Parents came for the fun, and she left with five buyer consultations.

One action step this week: Decide how your personal superpower can make your Halloween event unique.

Benefit: Builds personal brand and makes your event memorable.

Do More of This, Less of That

Why it matters: Focused actions maximize results and minimize wasted time.

✔️ Do More:

• Invite personally via phone, text, or DM (SOI touchpoint).

• Partner with a local business or charity.

❌ Do Less:

• Relying only on generic social posts.

• Overcomplicating the event with too many moving parts.
  

Mini case/example: One Vancouver agent doubled attendance when they switched from Facebook-only invites to personal texts.

One action step this week: Send at least 20 personalized invites to your SOI.

Benefit: Stronger connections, better turnout.

🗣 Script of the Week

Why it matters: Having the right words reduces hesitation and increases confidence when inviting people.

How to apply: Use this script for calls or texts:

“Hi [Name], I’m hosting a fun Halloween Pumpkin Bash this [date]. It’s family-friendly, with treats, contests, and prizes. I’d love for you to come—can I count you in?”

Mini case/example: An Abbotsford agent used this script and filled a 50-person event in under 72 hours.

One action step this week: Call 10 SOI members with this script.

Benefit: More RSVPs and stronger SOI relationships.

Systems Run Your Business

Why it matters: A smooth event relies on systems—checklists, SOPs, and reminders.

How to apply: Create a simple system:

• Week 1: Book venue/plan contest.

• Week 2: Send invites.

• Week 3: Confirm vendors.

• Week 4: Run event.

Mini case/example: An agent who used a checklist avoided last-minute panic and even had time to shoot live Instagram stories.

One action step this week: Build a 4-step system for your event.

Benefit: Stress-free execution and professional impression.

📊 Know Your Numbers

Why it matters: ROI matters. Events cost time and money, and you need to track returns.

How to apply: Track:

• Invitations sent (#)

• Attendees (#)

• Cost ($)

• Leads/appointments booked (# and %)

Mini case/example: A Kelowna agent spent $350 on their Halloween event and secured 3 listings—ROI of over $30,000.

One action step this week: Create a simple ROI tracker in Google Sheets.

Benefit: Ensures accountability and proves events are profitable.

💰 ATM/ALM Top Tip

Why it matters: This week’s focus is ALM—building your Automatic Lead Machine.

How to apply: Use your Halloween event as a database-growth machine. Collect attendee info with sign-in sheets or QR codes. Add everyone to your 33 Touch program.

Mini case/example: An agent in Surrey added 112 people to their CRM from a Halloween event and converted 4 into sales within 12 months.

One action step this week: Set up a QR code for event RSVPs tied to your CRM.

Benefit: Expands SOI and automates follow-up.

WOW Factor

Why it matters: WOW experiences turn guests into raving fans and referral sources.

How to apply: Add one surprise element—free family photo booth, pumpkin carving kit giveaways, or spooky swag bags.

Mini case/example: A REALTOR® in Langford offered free family portraits at their event. Those photos kept her top-of-mind all year.

One action step this week: Choose one WOW feature and lock it in.

Benefit: Builds loyalty and referrals.

Download of the Week – Your Toolkit

Why it matters: Tools save time and improve results.

How to apply: Use the Halloween Event Kit for:

• Event checklist

• Invite scripts

• Budget tracker

• Partner/charity collaboration ideas

Mini case/example: A Burnaby agent used the kit, saved 5+ planning hours, and gained 2 new listings.

One action step this week: Download the Halloween Event Kit and customize it for your market.

Benefit: Done-for-you resources mean faster action and better ROI.

→ Click here to Download!

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Halloween Photo Contest Toolkit!

Why it matters: Consistency builds momentum. Halloween events aren’t just for kids—they’re lead magnets when you work them with systems and passion.

How to apply: Run your event, track your ROI, and roll your contacts into long-term follow-up.

Mini case/example: An agent in Richmond ran their first Halloween event in 2022 and now gets referral calls every October.

One action step this week: Take one idea from this blog and put it into motion today.

Benefit: You’ll grow your SOI, strengthen your brand, and create lasting community goodwill.

“There is a child in every one of us who is still a trick-or-treater looking for a brightly lit front porch.” — Robert Brault

Why did the real estate agent love Halloween?

Because she was great at turning “boo!” into “sold!”

✨ Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.