The Agent Advantage Weekly #16 - Halloween Client Touch & Contest
🧠 Big Why Booster — Why Halloween Matters for Your Business
Halloween isn’t just for kids — it’s one of the easiest, friendliest ways to reconnect with your SOI and community. When people open their doors expecting a smile and a treat, you have a moment to make a real connection.
Why it matters:
Moments of joy create memories, and memories build relationships. The agents who show up for the little moments win the big referrals later.
How to apply it:
Prepare a Halloween Pop-By Plan — visit top clients, referral partners, and neighbourhood friends.
Use the 🎃 Contest Toolkit to make your touch interactive and fun.
Mini Case Study:
Marina in Victoria hand-delivered mini pumpkin pies with tags reading “Your Referrals Are Sweet as Pie.” She received three texts and two referrals within 48 hours.
Action Step:
Plan and schedule 5 personal touches before October 31 — your clients will remember it long after the candy is gone.
🔥 Your Passion is Your Superpower
Your energy sets the tone for how your clients experience you. Show your enthusiasm this Halloween and let your authentic self shine.
Why it matters: People don’t remember what you say; they remember how you make them feel.
How to apply it:
Wear something fun and family-friendly when doing pop-bys or open houses.
Post behind-the-scenes stories of your team decorating or handing out treats.
Mini Case Study:
A BC agent dressed as a “Home Hunter” with a magnifying glass and posted “Finding sweet homes since 2006.” That one Instagram story generated 42 comments and 4 new leads.
Action Step:
Pick a simple theme or costume that matches your brand and let your personality lead the way.
Do More of This, Less of That
✔️ Do More:
Personalized drops to SOI
Photo contests + hashtags
Branded goodies with QR links
❌ Do Less:
Generic mass emails
One-off Facebook posts
Unbranded treats that end up forgotten
Why it matters:
Consistency and intention beat random acts of marketing.
How to apply it:
Print labels with your QR code leading to your contest page or market update.
Mini Case Study:
A Kelowna agent attached QR stickers to treat bags linking to “Vote for Best Decorated House Contest.” Her site had over 180 unique visitors in a week.
Action Step:
Choose one activity from the “Do More” column and implement it this week.
🗣 Script of the Week
Pop-By Greeting:
“Hey [Name], I was in the neighbourhood and wanted to drop off a little Halloween treat to say thank you for being part of my real estate community. Have you seen our local Halloween contest yet? It’s a lot of fun — and you could win!”
SMS Follow-Up:
“👻 Hi [Name], thanks again for letting me stop by! Here’s the link to the photo contest — can’t wait to see your entry! [Link]”
Why it works:
Friendly, no pressure, and community-based.
Action Step:
Send 10 of these messages the same day as your pop-bys to create momentum.
Systems Run Your Business — You Run the Systems
A great seasonal campaign is repeatable. Create a Halloween System Folder in your CRM or Google Drive and store everything you use this week — scripts, designs, emails, and photos — so next year is plug-and-play.
How to apply it:
Save your Contest Toolkit in a folder titled 🎃 Halloween 2025.
Tag your contacts with “Halloween 2025 Touch.”
Schedule next October’s reminders in your calendar now.
Mini Case Study:
An agent in Nanaimo automated her 2024 Halloween emails a year ahead; it took her 10 minutes to run the entire campaign this year.
Action Step:
Add “Halloween 2026 Campaign Prep” to your calendar for August 1 next year.
📊 Know Your Numbers
🎃 Pop-Bys: 25 clients x $3 each = $75 marketing budget
👻 Contest Entries: goal of 50+ local participants
💬 Follow-Ups: 15 personal conversations
💼 Conversions: 1 new listing or referral from follow-up
Why it matters:
Without tracking, you’re just guessing.
How to apply it:
Use your CRM to track every contact you touched this week.
Action Step:
Add a “Contest Referral” source column to your lead sheet and review results Nov 1.
💰 ATM/ALM Top Tip
ALM Focus: Turn Seasonal Traffic into Leads
Add a simple form to your contest page: “Want to be notified of future events?”
Tag those opt-ins as SOI Engaged – Contest 2025.
Follow up in two weeks with “Thanks for participating — here’s what’s new in our local market.”
Why it matters:
Every entry becomes a warm lead and a reason to follow up again later.
Mini Case Study:
One agent in Langford captured 32 emails and booked 2 listing consults just from contest follow-ups.
Action Step:
Set a follow-up date for all contest entries no later than Nov 10.
WOW Factor
Add something unexpected that creates a lasting memory.
Ideas:
Include a “Golden Ticket” in one treat bag for a special prize.
Send a thank-you photo collage to contest participants with your branding.
Drop off a pumpkin-spice latte for your top referral partner.
Why it matters:
Clients remember how you made them feel. Your WOW factor is your differentiator.
Mini Case Study:
A Victoria agent surprised contest winners with a personalized jack-o’-lantern engraved with their family name — it went viral locally.
Action Step:
Plan one WOW moment for this week and capture it on camera to share on social media.
Download of the Week – Your Toolkit
Inside you’ll find:
Canva templates for flyers, social posts, and QR cards
Editable rules & entry forms
Step-by-step timeline (checklists for before/during/after the event)
Email/SMS follow-up scripts
Tracking sheet for entries & referrals
Action Step:
Download it, customize it, and save your own version as a repeatable campaign asset.
Halloween is one of the few holidays where you can show up uninvited and still be welcome.
Use that energy to reconnect, re-engage, and refuel your referral engine.
“Be so good they can’t forget you — even after the candy’s gone.”
Why don’t houses ever get scared on Halloween? Because they’ve got great foundations!
👉 Watch the video, download the Contest Toolkit, and turn your Halloween touches into long-term trust and transactions.
✨ Need help getting your real estate business on track?
Let’s take a look at what’s working, what’s not, and create a plan that fits you.
🗓️ Book your free strategy call now
👉 Click here to schedule a call with Peter
You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.
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