The Agent Advantage Weekly #17 - Price Reduction Strategies That Protect Your Value

🧠 Big Why Booster — Your Job Is Clarity, Not Convincing

When markets shift, clients panic because they don’t understand what’s happening. Your Big Why this week: be “the” calm in the storm. By offering clarity, context, and compassion, you build unshakable trust — even when you’re talking price reductions.

Action Step: Call every seller and ask, “Would you like me to update your CMA for you?”

🔥 Your Passion is Your Superpower

It’s easy to avoid hard conversations — but passion makes you brave. Remind yourself: you’re not “cutting prices”; you’re “creating opportunities.” When you lead with service, not sales, tough talks turn into teamwork.

Example: An agent reframed a 5% reduction as “meeting the market halfway” — and got a full-price offer the next week.

Do More of This, Less of That

✔️ Do More:

• Review your CMA weekly, update your seller on trends, prep them emotionally before the market forces change.

❌ Do Less:

• Wait for silence, panic, or expired listings.

  Action Step: Schedule “micro updates” — 5-minute weekly touchpoints with every seller.

🗣 Script of the Week – The “Reality Reset”

“Based on the last 30 days, buyers are seeing more choices and taking longer to decide. If we want your home to stay in their top 3, a small adjustment now can save weeks later.”

Soft Alternative:

“The market’s moving, and we have two choices: chase it slowly or lead it wisely. What feels right for you?”

Systems Run Your Business — You Run the Systems

Create a 3-step CMA Update SOP:

1. Pull new comparables weekly.
   

2. Highlight “price-changed” listings to show trends.

3. Email sellers a short video update (“Here’s what I’m seeing this week”).

   
   Benefit: Keeps sellers engaged and trusting your leadership.

📊 Know Your Numbers

Track these every Monday:

• Average DOM (days on market)
  

• List-to-sale ratio

• % listings that reduced price last 30 days

  Pro Tip: Share local stats visually — sellers trust data more than dialogue.

💰 ATM/ALM Top Tip

Your Automatic Transaction Machine (ATM) needs honest pricing. An overpriced listing isn’t an “opportunity” — it’s a delay. Automate price review reminders every 14 days in your CRM.

WOW Factor

After every price adjustment, send a handwritten card:

“Thank you for trusting me through this shift. Your confidence means everything.”
It turns a “hard decision” into a shared win — and keeps the relationship strong for referrals.

Download of the Week – Your Toolkit

📘 Price Reduction Guide (Editable PDF)
Includes:

• CMA Update Checklist

• 3 Prices Model

• Reduce or Cancel Option

• Seller Conversation Framework

• Email + SMS Templates

• 4 Objection Handlers

• Market Update Canva Template

• Presentation tools etc.

• Re-Commitment letter(s)

→ Click here to Download!

Productivity Tip

Use template videos + CRM reminders to make weekly CMA updates automatic. 15 minutes per listing = massive trust dividends.

“Price is what you pay. Value is what you get.” – Warren Buffett

Seller: ‘We want to list high and test the market.’
Agent: ‘Congratulations, you just became the market’s science experiment!

Real pros don’t fear price talks — they lead them.
Remember: when you run your systems, your systems run your success.
Keep showing up with clarity, data, and care — your clients will follow.

✨ Need help getting your real estate business on track?

Let’s take a look at what’s working, what’s not, and create a plan that fits you.

🗓️ Book your free strategy call now

👉 Click here to schedule a call with Peter

You’ll walk away with clarity, confidence, and a few Pfanntastic ideas to move forward.